Empowering Voices, Shaping Culture: Asticom #BestofBoth

I'm thrilled to share the successful completion of a project close to my heart – the launch of Asticom's "Best of Both" World, an Employee Value Proposition (EVP) campaign designed to showcase the vibrant life at Asticom through the eyes of our incredible team.

Creation of #BestofBoth

From concept to execution, this journey was a labor of love. It all began with the crafting of a comprehensive campaign plan, outlining the nuances of our EVP strategy. The goal? To establish Asticom not just as a workplace but as a community, a second home that truly embodies the #BestofBoth.

The Launch Plan

Crafting the heartbeat of our campaign, the #BestofBoth video. 

I took on the challenge of writing the storyboard, scripting every impactful word, and providing creative direction during the shoot.

Behind the Scenes

Scripting & Storyboarding

Dive into the creative process as I molded the narrative, ensuring every frame echoed the essence of Asticom's unique culture.

Directing the Shoot

From guiding our talented team of actors to overseeing the technical aspects, every detail was carefully curated to bring our vision to life.

The Branding

Launching

None of this would have been possible without the incredible team at Asticom. Your dedication and enthusiasm fueled this project, and I'm grateful for the privilege of steering this ship.