#MeNXT Digital Campaign

In the ever-evolving realm of recruitment, embracing innovation is not just a choice but a necessity. That's the ethos that led to the creation and execution of the #MeNXT Story digital campaign at nxt.com.ph, a venture that I'm proud to have spearheaded from its inception.

Crafting the Vision

From the initial idea to its full realization, #MeNXT Story is a concept I envisioned. I believed in the power of personal narratives in the recruitment journey, and this campaign came to life from that belief. It's more than just a campaign; it's a celebration of unique professional journeys.

Orchestrating Partnerships

Understanding the digital landscape, I curated a team of influencers to elevate the impact of #MeNXT Story. Drawing on my network, I handpicked influencers whose voices resonated with the campaign's spirit. This collaboration added a dynamic layer to the campaign, extending its reach and resonance.

Guiding Creativity: Shaping Compelling Narratives

Creativity is the heartbeat of any successful campaign. I took on the responsibility of giving direction to the creative elements of #MeNXT Story. From formulating engaging questions for the #MeNXT Street Interviews to providing creative insights to influencers, I aimed to ensure that every aspect of the campaign echoed its core message.

The Heart of the Campaign

Activity 1: Unveiling Ultimate Dreams

In bustling BGC and Makati, our charismatic host, Mark Wei, ventured into the heart of the city, unveiling the ultimate dream jobs of random individuals. The goal was not just to spread awareness about applicants' aspirations but also to elevate visibility for nxt.com.ph.

Activity 2: The Hunt for Nxt Sign-Ups

Building on the momentum, Mark took to the streets again, asking people if they had signed up at nxt.com.ph. Those who had were in for a treat—an opportunity to win an Alexa Speaker. This dual-pronged approach incentivized sign-ups and encouraged viewers to register beforehand for a chance to win.

Activity 3: #MeNXT Story: Professional Advice and Applicant Journeys

In the heart of the campaign, we opened our platform to the stories of applicants. Through the #MeNXT Story segment, we read and shared these narratives, offering professional advice to guide them in their application journey. This added a personal touch, creating a supportive ecosystem for individuals navigating the recruitment process.

Part 1

Part 2

Part 3

Leadership Impact: Turning Vision into Reality

Leading this campaign wasn't just about ideas; it was about turning those ideas into tangible results. The #MeNXT Story not only garnered attention but also sparked meaningful conversations around career aspirations. The street interviews, influencer collaborations, and the #MeNXT Story segment collectively contributed to increased sign-ups and engagement.

As we celebrate the success of #MeNXT Story, I find immense pride in the mark it has left. This campaign is not just a testament to innovation but also a reflection of my commitment to empowering individuals in their professional journey.

Stay tuned for more chapters in the #MeNXT Story, where every applicant is a protagonist in their journey towards professional fulfillment.